Small trade businesses are merging into one
UK tradesmen are struggling to differentiate themselves according to new research released by Vistaprint. The study revealing that 37%[1] of small businesses in the building, plumbing and roofing trade may be guilty of not branding themselves effectively, leaving them exposed to missed business opportunities.
Based on analysis of 1,000 UK business websites, this study has uncovered the most common mistakes businesses make when branding themselves including; playing it safe with colours and using clichéd objectives to describe their offering.
By failing to differentiate, these small business owners are at risk of lacking identity and losing out on sales opportunities, according to Vistaprint.
The top branding pitfalls identified in the construction sector are: