Magazines engage readers in very personal ways. There’s a magazine for every passion and a passion for every magazine.
Reasons to use magazine
1. Magazines and magazine ads capture focused attention:
The focused process of magazine reading leads to less media multi-tasking, ensuring single-minded attention to advertising.
2. Magazine advertising is targeted:
Magazines engage readers in very personal ways. There’s a magazine for every passion and a passion for every magazine.
3. Magazine advertising is relevant and welcomed:
Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.
4. Magazines are credible:
Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.
5. Magazines offer a lasting message:
Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits. Consumers clip and save magazine ads for future reference.
6. Magazines deliver brand relevant imagery:
Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.
7. Magazine advertising drives web searches and visits:
Magazines are where consumers go for ideas and inspiration. That’s why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.
8. Magazines sell:
Study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.
