As conversations continue to build and research evolves surrounding the dangers of microplastics in our drinking water, the consumers attention will begin to shift from the dangers of bottled water, to start questioning how good and ultimately how safe is home tap water to drink? A survey conducted by The Organisation of Responsible Business (ORB) in 2017, found plastic microfibres in 83 percent of the tap water tested. Although much lower than bottled water, the issue of plastic particles entering various supply systems seems to be a problem that is only going to worsen over time. And with such stories emerging of microplastics invading all ‘clean’ water supplies, consumers are ultimately starting to question how good their water supply is, its potential impact on their health in the future and what can be done right now to make water taste great and be the very best quality it can be.
So, is there more to tap water than meet’s the eye?
Just because we cannot see contaminants in our drinking water doesn’t mean they’re not there. The water all of us drink can contain disinfectants, heavy metals, bacteria, cysts, rust and plastics. And this is even after being cleaned and authorised as drinkable at a water treatment plant – based on current testing standards. In the UK, individual water authorities treat our drinking water in different ways (for example some add fluoride, others don’t). However, the water that comes out of the tap has had to travel down many miles of pipes between the water treatment works and the kitchen tap. 
Chemicals, usually chlorine, must be added to the water to keep it fresh (but this affects the taste and odour) and there is always the possibility that it will pick up other contaminants along the way (possibly lead from pipes, which could still supply older properties).
Great taste without the waste
A quality water filter will remove the bad contaminants being discussed here and ensure that all essential minerals beneficial to health remain. The result is a great tasting, natural flavour, but many of the filtering jugs available on the market and common in the home for example, are not quite as efficient as many might think. Jugs can lose more than 50% of their filtration efficiency within just two weeks, therefore falling short of the expected filtration performance in removing chlorine and no match for the disinfectants, heavy metals, bacteria and plastic the user thought were being removed, but ultimately aren’t.
However, Doulton® water filters (which connect directly to a mains cold water supply), are manufactured with a unique ceramic pore structure as opposed to a plastic unit to give an absolute filtration rating of 99.99%+ to eliminate pathogenic bacteria and sub-micron particles. Great-tasting, clean water from a Doulton® water filter is full of healthy minerals and is proven to consistently remove contaminants on a long-term basis, directly from the tap - in an instant. Other water filter systems often remove naturally occurring minerals at the same time they remove contaminants from drinking water, leaving an empty, tasteless liquid. Doulton® water filters are carefully designed to take out bad contaminants and stay odour-free, whilst protecting the natural, healthy minerals that make water taste great – taking the bad stuff out and leaving the good stuff in. A huge point of difference compared to others brands available when it comes to improving the look, taste and smell of tap water.
Ceramic instead of plastic
Located in North Staffordshire, the heart of the UK’s traditional pottery industry, Doulton® water filters harness the power of ceramics - one of the oldest and most effective methods of water filtration. It was back in the 19th Century, that Henry Doulton invented the concept of the ceramic candle water filter. He discovered that filtering water through porous ceramic would prevent people from falling ill due to cholera and other waterborne diseases. Doulton® continues to build on his life’s work today, by using naturally occurring raw materials, allowing them to be easily disposed of in an environmentally-friendly way. The anti-bacterial properties of Doulton® water filters inhibit microbiological growth and prevent any removed bacteria from regenerating on the ceramic element. The manufacturing facility is accredited by BS EN ISO 9001 International quality standards and the brand also holds the coveted NSF® and WRAS certification. Doulton® is proud to be a British pioneer in providing the World with clean drinking water for nearly 200 years.
Healthy water: full of minerals and full of taste. The Doulton difference.
Rolf Jackson, Head of European Sales for Doulton commented, ‘’fundamentally we make tap water better in both taste and quality, by taking the bad stuff out and leaving the good stuff in. Our unique ceramic filters – retain the essential minerals in tap water where they should be, making it the very best it could possibly be, whilst removing any chlorine, heavy metals and bacteria at the same time.’’
Introducing Doulton's at home filtration system's direct from the tap
HCS & Ultracarb® - kitchen work top filtration unit
The HCS is a quality Stainless Steel housing, which is extremely easy to install and uninstall to a kitchen mains water supply/tap, making it portable to use at a mix of locations for those living/working across various spaces. It fits to most common threaded kitchen taps via a diverter valve.
Full product spec available upon request. RRP £188.90
Royal Doulton ELITE - complete under-counter system
Including a complete installation kit (suitable for self-installation or via a professional plumber), this under the counter filtration system is convenient to use and delivers Royal Doulton® water straight from the tap (including an indicator light to alert the user when the ceramic filter needs replacing). It's also super economical to use. One Royal Doulton® ELITE filter = 3,800 litres of drinking water. The filter housing is patented with a quick change design and an auto-water safety shut off feature. The Royal Doulton® filter produces 80% less plastic waste than other filter cartridges available. Replacement ceramic filters can be purchased online direct from the manufacturer.
RRP: £249.95
Taste Bottle - for life on the go
Reusable water bottles are now part of the mainstream, but when it comes to filtering out the bad stuff, Doulton® are a league above their competitors. Why? Because the water treatment within the filtering cartridge is far superior to any other. In fact, other popular bottle ‘filter’ brands do not make any particle filtration claims, whereas the Doulton® Taste Bottle takes out 96% of chlorine to improve taste and odour of water and 99% of heavy metals such as lead.
Capacity: 550ml
PET and BPA plastic free
Carry handle included
Cartridge capacity: 4 months (replacement filters available)
Cartridge cost per litre is 3p compared to 85p of bottled water
RRP: £14.95
Distributed in 140 Countries across the globe, Doulton® has received multiple industry certifications and actively promotes an eco-friendly ethos by making products that are derived from naturally-occurring raw materials.
https://doulton.com
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