Multipanel®, the UK’s leading brand of waterproof decorative wall panels for bathrooms is launching a new initiative to reach out to installers and to make it easier for customers to find an installer in their area who fits Multipanel products.
Around 2,000 plumbers and installers are expected to sign up in the first year of the free-to-join Find an Installer scheme, which initially will include an online directory. Also planned are improved availability of product literature, samples and technical updates, together with a range of other incentives, which the company hopes will encourage installers to keep recommending Multipanel products to customers.
The scheme will be promoted from November through their nationwide network of over 4,500 trade and retail customer outlets, and through extensive social media and direct marketing campaigns: The first 200 installers to sign up to the scheme will receive a free Multipanel suction lifter, designed to help with Multipanel installations.
“Because Multipanel is not sold directly to the public, we have to work hard to keep our product front of mind with home owners considering a bathroom renovation,” says Multipanel sales director, Gary Matthews. “Previous and ongoing successful initiatives, such as our Smart Alternative to Tiles advertising campaign, have been about building greater brand awareness and growing sales through our 
merchant partners. With this new initiative, we are thinking about how we can also support and provide benefits to the installer community, whose importance in selling the idea of Multipanel to customers cannot be overstated.
“One of the most common questions that we and our merchant partners are asked is: Where can I find a Multipanel installer near me? With our new Find an Installer directory, prospective customers will be able to quickly find and view profiles of local installers on the Multipanel website.
Installers benefit from having an additional platform on which they can be found by potential customers and an opportunity to gain more work fitting Multipanel, as well as receiving the latest product news and literature.
Signing up to the scheme couldn’t be easier and it’s free. To register, installers simply sign up online at www.multipanel.co.uk/installersignup.
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