'Customers put price first'

'Customers put price first', according to new tradespeople study

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More than half of tradespeople (56%) have revealed that the most common question they are asked by customers is based on the cost of their services, according to research into the industry.

In a poll of tradespeople, ranging from electricians, plumbers and heating engineers to builders and gardeners, it was also revealed that just over a fifth of customers were most interested in availability (21%), with the range of services they provide being the third most common question asked (6%).

Other common questions asked by customers included whether the tradesperson could provide references (5%), the source of their materials (5%), if they are a family firm (4%) and if they used apprentices (3%).