Marketing Signals

UK businesses are still not fully GDPR compliant

GDPR

DESPITE GDPR now being in full effect, new research has revealed how many businesses are still not fully GDPR compliant.

A survey of 1,021 UK workers carried out by leading digital marketing agency, MarketingSignals.com, revealed that more than 1 in 3 businesses (37%) confess they are still not following the General Data Protection Regulation (GDPR).

When quizzed on the ways businesses are not following this regulation, 35% said they are still sending marketing emails without the expressed consent.

31% revealed they still have the data of those who haven’t agreed to opt in to having their data stored. GDPR regulations