Intergas tells radio listeners: ‘We keep you warm’
Intergas Boilers is running its first ever nationwide advertising campaign on digital radio station Heart 80s. Using the slogan ‘We keep you warm’, it will target installers and consumers, and breaks this week. The commercials will focus on the engineering features that make Intergas unique among boiler manufacturers, namely reliability (all the parts that stick, leak and let you down aren’t there), efficiency of operation (two-in-one heat exchanger) and affordability (cuts energy bills by 5%). Intergas says the slogan ‘We keep you warm’ is more than a reiteration of these features, it’s an encapsulation of the company ethos of affordable heating that’s available to everyone.