Reputation

Rogue traders have given plumbing and other trades something of a bad reputation, with 87% of homeowners admitting they feared hiring tradesmen (Plentific). So how can you show clients that you’re a reliable and trustworthy business that will offer a professional service?

Here, John Armstrong, from branding and printwear specialist Custom Planet, shares three company branding tips to help you to impress customers during face-to-face interactions.  

In today’s competitive environment, reputation is everything. In years gone by, word of mouth was enough to keep most traders afloat; one satisfied customer’s recommendations could keep a trader ticking over steadily. Today, it’s not as simple: increased competition between sole traders, general handymen and larger companies; a rise in legislation governing how and when plumbers work; and the rise of the internet as a sole source of information for most homeowners, mean that simple word of mouth is not enough to ensure a trader’s survival.