Search Engine Optimisation – why does it matter to me?

For the busy plumber or plumbing business, with a steady flow of customers and a respectable local reputation, building and updating a website can often be the last thing on the mind. However, for those looking to take the next step, drive up their customer base and grow their local reach, it pays for people to be able to search for you online.

Thanks to mobile, finding services online is changing. People search on the move, and want quick answers to their queries. So, the next time someone searches for “best plumber near me”, how can you make sure your business is in the mix?