Global workwear brand Dickies will present its most comprehensive exhibition display yet at the international A+A trade show in Düsseldorf (17-20 October 2017), including a rare preview of products due to launch in 2018.
The largest international trade show for safety, security and health at work, the A+A show is a biannual opportunity to experience the latest products and expertise in the workwear field.
As well as focusing on the health and safety aspects of its ranges, Dickies will be showcasing products including items from the new Dickies 1922 selection, which is set to launch next year. This trend-led range will offer tradesmen a look that can be adapted for both work and leisure time, without compromising on functionality.
“The health and safety of the tradesmen who rely on our clothing and footwear has a big influence on our designs across all ranges and we are excited to be sharing our latest developments in this area,” said James Whitaker, Marketing Director at Dickies.
“The A+A show is also an opportunity for us to reveal some of our fresh designs with visitors, including an early look at our new Dickies 1922 range, which we’re hoping to officially launch mid-2018.”
Dickies 1922 apparel will see the company’s iconic horseshoe logo used on its workwear products for the first time, while orange has been introduced as a new colour within the product designs to add to the range’s fresh, modern look and feel.
Also being showcased at A+A is the full Dickies Pro range, which recently launched to offer tradesmen a fresh new alternative to traditional workwear. Created to meet increasing demand for smarter and more durable workwear that doesn’t compromise on the comfort that tradesmen expect, the Pro range is available in five colour-ways and includes trousers, jackets, T-shirts, caps and belts. Items can be worn as separates or as a coordinated outfit for a more professional finish.
Visitors to the A+A show will also experience updates to existing Dickies’ ranges including the Everyday range.
Dickies Workwear’s exhibition stand will be located at E23, Hall 4.